Exciting news from Target: their new line, A New Day, is going to carry plus sizes!
The line goes on sale August 27th both in stores and online although you may be able to find certain items sooner. A New Day is replacing Target’s long-running Merona line and potentially others (I don’t think Ava & Viv will be affected). I’m crazy in love with that cropped tweed jacket because those cuff details are incredible. The range is very reasonable maxing out around $45. On top of offering plus sizes certain styles of shoes will be available in sizes 5 and 12 in wide widths or wide calf for boots.
Here’s the kicker: only certain styles from the line will be in plus size and will only be available in certain stores. Sigh. That being said, the styles are current and nail the details just right without going overboard *cough* Lane Bryant *cough*. While I’ll admit I’m disappointed the entire line won’t be available in plus sizes, I’m really liking what I’m seeing. Also, the pricing simply can’t be beat. Hopefully with good sales Target will find it worth the investment to expand.